November 9, 2013
GLYDE Condoms and Maternova, Inc. are Giving You a New Reason to Love Condoms
Maternova, Inc., a Providence, Rhode Island social enterprise is proud to announce a new collaboration with Los Angeles based GLYDE America, the N. American distributor of GLYDE condoms, for an exciting new product launch.
The new product ‘The Guardian CBT’ kit, contains an innovative assemblage of everyday items that when used together can arrest postpartum hemorrhage, a leading cause of maternal death worldwide. The life-saving solution is simple yet effective: A condom is attached to one end of a sterile IV tube, at the other end an IV bag filled with sterile water. When inserted into the uterus and filled, the device acts as a balloon stopping the life threatening blood loss.
In choosing a partner for such a critical product launch, when it is – quite literally – a matter of life or death, the selection of which condom to include was extremely important. “We are so thrilled to be able to offer GLYDE condoms in our Guardian CBT Kit. Not only are they cruelty free and vegan, GLYDE products are also strong and durable, with a 22 year track record of zero product recalls. We needed a superior product, and we have it in GLYDE.” states Maternova, Inc. Co-founder Allyson Cote. As efficacy and accessibility are crucial, The Guardian CBT Kit is ideal for use in low resource settings, where electricity and sterilization may be limited.
While similar kits exist, the average price of $300 and other factors make them prohibitive for caregivers operating with limited resources. Annually, over 280,000 women die from maternal complications, including postpartum hemorrhage. Needlessly, childbirth remains one of the leading killers of women in developing countries. Women living in wealthier Western nations are also at risk. Currently, childbirth is the sixth leading cause of death for women of childbearing age in the U.S, which has a dismal record on maternal and newborn health.
GLYDE America was eager to participate in The Guardian CBT Kit project, as they share Maternova’s commitment to advancing effective solutions for women’s health and reproductive wellness. Communications Director Natalie Grinnell believes this effort to save the lives of mothers globally is the perfect match for GLYDE America. “While using latex condoms as a reliable contraceptive and effective method for preventing HIV and other sexually transmitted diseases is widely known, when we learned that condoms can also save a woman’s life by arresting post-partum hemorrhage, we felt compelled to get involved.”
The two women-owned companies are enthusiastic and committed to making lifesaving innovations available to those who need it most.
Maternova is a start-up company that built the first online global marketplace, innovation incubator, and collaboration platform dedicated to improving maternal and newborn health. Maternova distributes novel technologies that help make clinical interventions possible for women and newborns worldwide. The company was a finalist in the Cartier Women’s Initiative, MassChallenge, and the Rhode Island Business Plan Competition. Visit Maternova online to learn more and view their motion graphics video.
About GLYDE America
GLYDE America is the exclusive North American distributor of the Australian based GLYDE condom brand. For over twenty years GLYDE has produced premium sexual health products including certified ethical, vegan & Fair Trade condoms and Sheer GLYDE dams.